Yaman Management Group is a premier property management firm specializing in upscale residential developments throughout Manhattan. With a portfolio centered on high-end urban living, Yaman’s vision extends beyond buildings—they strive to cultivate connected, community-driven environments for their residents.

The objective of this branding initiative was to craft a cohesive identity that speaks to both discerning tenants and potential residents. The brand needed to balance sophistication and warmth—mirroring the elevated lifestyle Yaman provides while celebrating its people-first ethos.

Our creative direction centered on translating Yaman’s dual values of luxury and community into a visual language that is both timeless and flexible. At the heart of the identity is a bold, abstract symbol constructed from repeating ‘Y’ letterforms—forming a structured, almost architectural motif that subtly nods to interconnectedness and unity.

The brand’s primary color palette combines deep maroon tones with crisp neutrals, reinforcing elegance without coldness. Typography choices are clean and confident, while the geometric brand pattern adds rhythm and depth across applications. The tagline, “Where Buildings Become Communities,” grounds the brand’s voice with emotional clarity, acting as a narrative thread across all touchpoints.