Client
Neu Ventures GmbH.
Project Year
2022
Deliverables
Visual Identity Art Direction Brand Guidelines Website Design Social Media Assets Motion Design Presentation Decks Print Materials Advertising Assets
Neu Ventures is a Berlin-based venture capital firm dedicated to supporting ambitious visionaries in the technology sector. Specializing in incubating, investing, and acquiring high-potential tech companies, Neu Ventures is committed to funding the future of technology.
Neu Ventures needed a brand identity that would effectively communicate their experience, open-mindedness, and expertise. The goal was to create a visual language that distinguished them in the competitive venture capital landscape while resonating with innovative tech entrepreneurs.
The solution was to craft a brand identity that seamlessly blends the captivating elements of the stellar theme, inspired by the name Neu, with the professional and precise world of venture capital. The result is a distinctive logomark that symbolizes interconnectedness and growth, inspired by celestial bodies, the letter 'N,' and simplified arrow shapes. The carefully selected color palette conveys trust, innovation, and forward-thinking. Introducing ‘Neuverse,’ a rotating sphere made of triangles that serve as the building blocks of the logomark, further emphasizes Neu Ventures' mission to create a universe where ambitious founders can thrive.
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