Neu Ventures is a pioneering partner for visionary entrepreneurs in the early stages of building high-profile tech companies. With a seasoned team of dedicated investors and technology experts, Neu supports, invests in, and acquires technology businesses. They take pride in driving the future of technology through their funding initiatives.

They approached me to create a brand identity that would emphasize their experience, open-mindedness, and expertise, which are their key points of distinction.

Throughout the identity development process, the challenge was to blend the allure of stellar themes with the seriousness of the venture capital world. This resulted in the concept of interconnectedness, symbolized by a unique logomark that combines elements of a celestial body, the letter ‘N,’ and simplified arrow shapes. Rooted in Modernist principles and featuring a geometric skeleton, the Neo-Grotesk typeface Aeonik perfectly embodies Neu's core values.

The memorable logomark, paired with a sans serif typeface and a professional yet inviting color palette, conveys the message that Neu is a reliable, long-term partner for passionate founders aiming for the stars.