Client
Neu Ventures GmbH.
Project Year
2022
Deliverables
Visual Identity Art Direction Brand Guidelines Print Materials Advertising Assets
Neu Ventures is a Berlin-based venture capital firm backing bold founders building transformative technology. Through incubation, investment, and acquisition, the firm accelerates high-potential startups poised to shape the future.
To establish a distinct presence from day one, Neu Ventures needed a brand identity that would reflect its strategic clarity, forward-thinking ethos, and commitment to technological innovation — while standing out in a crowded VC landscape and resonating with ambitious tech founders. The identity also needed to feel equally credible to early-stage entrepreneurs and experienced co-investors, signaling both momentum and trust from the first impression.
The resulting identity draws from the cosmic connotations of the name Neu — building a visual universe that balances ambition with precision. At its center is a custom logomark: a modular, geometric symbol that combines the letter “N” with interlocking arrows, evoking momentum, scalability, and interconnectedness.
A confident color palette underscores the firm’s trustworthiness and modernity, while a bespoke visual language extends the brand's narrative. The centerpiece of this system is the Neuverse — an animated sphere made of modular triangle units derived from the logomark. It serves as a metaphor for the thriving, founder-focused ecosystem Neu Ventures is building — a dynamic constellation of opportunity, growth, and ambition.
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