Primary challenge in this concept work was striking a delicate balance between preserving the city's rich heritage and presenting it in a modern and sophisticated manner. The objective was to develop a fresh, contemporary identity that resonates with a broader audience while retaining the charm and unique character of Nice.

Inspired by the city's stunning natural beauty and vibrant cultural scene, I reimagined the traditional city logo. The iconic shield underwent simplification and streamlining, adopting a clean and modern design approach. A new visual identity was crafted, featuring a color palette evocative of the Mediterranean Sea, lush greenery, and warm architectural hues. Typography selections reflect Nice's artistic and cultural heritage with a modern twist.

The result is a refreshed and modernized visual identity that appeals to a broad audience while capturing the essence of Nice. Through compelling imagery showcasing the cityscape, verdant parks, captivating streets, pristine beaches, and distinctive architecture, this proposal celebrates Nice's diverse offerings and timeless charm.