Founded by two French freelance IT consultants, iamasoft is a software development company headquartered in Rennes. Specializing in custom software, mobile application, and web development services, they cater to a diverse clientele spanning various sectors.

The company needed a distinctive and cohesive brand identity that clearly communicated their core values of innovation, integrity, collaboration, excellence, and customer focus. The challenge was to create a brand that not only reflects the company’s expertise and professionalism but also resonates with a wide range of clients across different industries.

The new logo features an abstract icon that symbolizes connectivity, technology, and growth. The fluid, interconnected shapes in the icon represent the seamless integration and custom solutions iamasoft provides to clients across various sectors. The design is complemented by sleek typography for a professional and modern appearance. Consistent branding elements were applied across the website and various marketing materials, establishing iamasoft's strong, cohesive identity and positioning them as a leader in innovative software solutions.