Founded by two French freelance IT consultants, iamasoft is a software development company headquartered in Rennes. Specializing in custom software, mobile application, and web development services, they cater to a diverse clientele spanning various sectors.

Their clientele includes established businesses, non-profits, government organizations, and startups across industries such as healthcare, banking, financial services, telecommunications, and retail.

Approached by Adrien, the company's co-founder and CEO, I was tasked with crafting a brand identity that embodies agility, flexibility, and open-mindedness.

In response, I created a clever and memorable logomark paired with an unconventional, highly adaptable sans-serif typeface. These elements, along with a pattern derived from the logomark, serve as the primary distinguishing features across all brand touchpoints.

A refined yet sophisticated color palette underscores the company's commitment to forging enduring partnerships while delivering exceptional software products.