Client
Concept Work
Project Year
2022
Deliverables
Visual Identity Art Direction Brand Guidelines Motion Design Print Materials Advertising Assets Spatial Branding
Cardiologie Centra Nederland (CCN) operates as a network of twelve independent treatment centers specializing in cardiovascular diseases throughout the Netherlands. Embracing the 'one-stop-shop' principle, they provide comprehensive cardiovascular care. Their mission is centered on enhancing healthcare accessibility, affordability, and quality by delivering patient-centered services through innovation and efficiency.
In crafting their brand identity, the essence of CCN's slogan 'Onze zorg klopt!' ('Our concern is correct!') served as a pivotal inspiration, blending heart and check symbols to symbolize their commitment to precise care. A geometric interpretation injected a fresh perspective into the visual elements, while the slogan gained prominence across various brand touchpoints.
The pursuit of a simple, dependable, and professional appearance led to meticulous decisions regarding typeface and color palette. Gellix, a mono-linear, geometrical sans-serif typeface, was chosen for its blend of functionality and elegance. A serene yet professional color scheme underscores CCN's dedication to innovation and efficiency, all while prioritizing individual patient care.
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